New Black

New Black

  • New Black Classic Beanie Black Finns i fler färger
    299 SEK

    Classic Beanie Black

  • New Black Classic Beanie Navy Finns i fler färger
    299 SEK

    Classic Beanie Navy

  • New Black Classic Beanie Grey Mel Finns i fler färger
    299 SEK

    Classic Beanie Grey Mel

  • New Black Classic Beanie Vintage Khaki Finns i fler färger
    299 SEK

    Classic Beanie Vintage Khaki

  • New Black Classic Beanie Yellow Finns i fler färger
    299 SEK

    Classic Beanie Yellow

  • New Black Classic Beanie Avocado Finns i fler färger
    299 SEK

    Classic Beanie Avocado

  • New Black Little Signature Hood Avocado Finns i fler färger
    799 SEK 999 SEK -20%

    Little Signature Hood Avocado

  • New Black Little Signature Hood Yellow Finns i fler färger
    799 SEK 999 SEK -20%

    Little Signature Hood Yellow

  • New Black Box Logo Hood Terra Rose Finns i fler färger
    719 SEK 899 SEK -20%

    Box Logo Hood Terra Rose

  • New Black Rainbow Logo Crew Avocado
    639 SEK 799 SEK -20%

    Rainbow Logo Crew Avocado

  • New Black Little Signature L/S Tee Black
    399 SEK 499 SEK -20%

    Little Signature L/S Tee Black

  • New Black Box Logo L/S Tee Black
    399 SEK 499 SEK -20%

    Box Logo L/S Tee Black

  • New Black Little Signature Tee Eggplant
    319 SEK 399 SEK -20%

    Little Signature Tee Eggplant

  • New Black Rainbow Logo Tee Black
    319 SEK 399 SEK -20%

    Rainbow Logo Tee Black

  • New Black Box Logo Tee Black Finns i fler färger
    319 SEK 399 SEK -20%

    Box Logo Tee Black

  • New Black Box Logo Tee Vintage Khaki Finns i fler färger
    319 SEK 399 SEK -20%

    Box Logo Tee Vintage Khaki

  • New Black Box Logo Tee Grey Melange Finns i fler färger
    319 SEK 399 SEK -20%

    Box Logo Tee Grey Melange

  • New Black Box Logo Hood Black Finns i fler färger
    719 SEK 899 SEK -20%

    Box Logo Hood Black

  • New Black Baseball Cap Fire Red Finns i fler färger
    179 SEK 349 SEK -49%

    Baseball Cap Fire Red

  • New Black Box Logo Tee Off White Finns i fler färger
    199 SEK 399 SEK -50%

    Box Logo Tee Off White

  • New Black Corduroy Baseball Cap Black Finns i fler färger
    179 SEK 349 SEK -49%

    Corduroy Baseball Cap Black

  • New Black Ripstop Parka Jacket Black
    359 SEK 1 199 SEK -70%

    Ripstop Parka Jacket Black

  • New Black Puff Jacket Black
    449 SEK 1 499 SEK -70%

    Puff Jacket Black

  • New Black Noomi Panther Tee Black
    119 SEK 399 SEK -70%

    Noomi Panther Tee Black

Sida:

New Black

Scandinavian simplicity, American urban culture, intelligence and an important sense of humour; these are the foundations of New Black’s unmistakable design. In only a few years, the Stockholm based company has gone from a small, first collection of five t-shirts to a successful, global brand, and is now one of the most exciting names in streetwear.

Never compromising with the DNA of the brand, New Black has maintained an impressive and loyal following of KOLs all over the world. Staying true to who you are and what you love will always be the new black.

Oh-Three-One, the city with no sun, sang rapper J-Son about his famously rainy hometown. Gothenburg, an industrial city on Sweden’s rainy and windy west coast, is known for its grimy climate, and no, we’re not only talking about the weather. But creativity has always thrived under cloudy skies.
The home to a vibrant culture of underground clubs and street art, Gothenburg has been the birthplace of many of Scandinavia’s most important artists.
Andreas Undén and Elias Gillberg met on the train tracks. Graffiti became the foundation of a 15-year-old friendship; and the creativity, humour and cheeky charm of graffiti is the foundation of New Black.

Founded by the two friends in 2011, New Black has become one of streetwear’s most exciting brands. What started with a small line of five t-shirts is now a full-scale fashion brand, the collections getting bigger every year and new sales markets added in a fast pace.

New Black is about communication. The original prints speak to rap stars, Hollywood actors and local heroes. New Black is a brand that starts conversations, worn by people who have something to say.
It’s visionary, with a love for nostalgia. The clothes carry memories from Gothenburg’s rainy train tracks, a childhood fascination for American, urban culture and the audacity to dream big in a small pond.